Design Brief Summary for INSPIRE Project
The INSPIRE project aims to educate pregnant adolescents and young women on various topics, such as body changes during pregnancy and baby care. The project features characters Maria, Fatuma, and Kadzo, each representing common concerns and questions of young mothers. The illustrations and stories provided in the project serve as discussion prompts for participants to learn together.
Design Style:
Objective: The design should be simple yet accurate, focusing on realistic depictions, especially concerning the body and care instructions.
Audience: Ensure the illustrations are relatable to individuals with low literacy levels, avoiding overly scientific or detailed visuals.
Representativity and Context:
Audience Demographics: Participants are primarily from peri-urban/urban areas.
Design Considerations: Reflect the physical objects, houses, environments, and symbolic metaphors in a context relevant to the target audience.
Guidelines:
Simplicity: Emphasize clarity and simplicity in conveying the main message.
Accuracy: Ensure the design accurately represents the intended information.
Consultation: Seek guidance or samples from the project teams for further clarification.
