Febreze needed a new commercial to highlight the brand's new anti-allergen product. The idea was to expand upon previous award-winning social experiment commercials for a new product that prevents allergy-inducing particles from escaping into the air. The goal was to be humorous and fun while clearly illustrating an easy solution to the common problem of allergies. Months were spent developing the following runner-up animatic and the actual commercial Febreze chose to make.