![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/36b2b5196040273.6618b56a5bde4.jpg)
絵馬別邸 エマベッテイ
「絵馬別邸」是築間餐飲集團旗下的日式火烤兩吃的品牌,致力呈現食材的真本美味,以及超乎期待的服務品質,來款待每一位相聚慶祝的人們。為了深化品牌調性與體驗,我們以日本神社為主軸打造品牌獨特的形象及專屬視覺。
品牌名中的「絵馬」為日本神社參拜時的奉納物,有著向神明許願的意涵,我們取其精神作為設計主軸。
因此,商標的標準字特別以溫潤與穩重的手寫書法呈現,傳遞祈禱時人們內心溫暖的感受,同時呼應日本神社靜謐的品牌氛圍。
我們從神社的場景展開插畫,將參拜的畫面帶給消費者,細膩地描繪出參拜者與神官的身影,鳥居與絵馬架等元素,精美的插畫不只營造出神社祥和又富有靈性氣氛,同時為餐廳充滿禪意的風格添加視覺的豐富度。
商標色彩方面,我們使用「藏青藍」與「金色」為基礎,再加以明亮的「朱色」點綴,來展現出神社祭祀與慶典的意象。
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/36d585196040273.6618b56a59691.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bfbe4f196040273.6618b70dceac3.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8312bb196040273.6618b56a5ad1f.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b037f5196040273.6618b56a5ce76.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/71d908196040273.6618b56a59c0b.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/477e20196040273.6625dca32293d.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7764fa196040273.6618b56a5911e.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0391e196040273.6618b56a5f3f2.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1047e4196040273.6618b56a5a403.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b8421196040273.6618b56a5f03d.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b14680196040273.6618b56a5c5e8.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa8a01196040273.6625dded27990.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/742ca7196040273.6618b56a58b82.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbec87196040273.6618b56a5b54f.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2ab80e196040273.6618b56a58536.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f8cd0b196040273.6618b56a5e28b.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59e47e196040273.6618b56a5aa18.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/acd145196040273.6618b56a5bb20.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/edb44c196040273.6618b56a5a173.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c52ec196040273.6618b56a5dfea.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a688db196040273.6618b56a5d9f8.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34ca3c196040273.6618b56a5c379.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42ddd8196040273.6618b56a5d406.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da53d1196040273.6618b56a5e94d.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/393980196040273.6618b56a5afdd.jpg)
![design brand identity branding visual identity horse blue orange](https://mir-s3-cdn-cf.behance.net/project_modules/1400/394c80196040273.6618b56a5c89a.jpg)
Client:絵馬別邸 EMABETTEI
Project Director:Chi Yao Tang
Design Manager:Hsiang Chia Wu
Art Director:Chun Yao Huang
Project Manager: Yun Chien Chou
Designer: Chun Yao Huang, Hsin Mei Liu