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OTC Pharmacy Branding Identity



OTC Pharmacy is a retail pharmacy system in Vietnam specializing in selling drugs, medical equipments, and functional foods to consumers.

The pharmacy logo is stylized from the 3 letters O - T - C in the pharmacy's name. The three letters combine to form a happy smiley face.

The message of the logo is the happy face of the customer. OTC Pharmacy always wants every customer to be satisfied when coming to the pharmacy. In addition, this smiley face also shows the gentle, welcoming, and dedicated service attitude of the OTC pharmacy staffs towards customers.



Brand's colors

Brand's font

The font chosen for the logo and brand is the BRANDON GROTESQUE font.
This is a flexible sans-serif font that is easy to read and has a warm, functional feel.


Font: BRANDON GROTESQUE                        Loại font: Sans Serif                 Tác giả: Paul Hunt

Icons set

The icon set is designed with the purpose of creating uniformity in brand designs, further clarifying the brand image.

OTC Pharmacy Branding Identity
Published:

OTC Pharmacy Branding Identity

Published: