Visual Identity for Record Store Day 2024
I had the privilege of shaping the visual identity again for Record Store Day (the Netherlands). Infusing the logo with the name within a heart symbol, I aimed to embody the profound love for music on vinyl. From vibrant t-shirts to eye-catching beer labels and posters to social posts, each design element reflected the essence of this awesome event. It was an honor to contribute to such a beloved event.
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17497b195501051.660e9e06ac88a.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8dffcd195501051.660e9e06acebf.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f9ae02195501051.660fea71ce2f2.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2fc859195501051.660e9e06ad9c7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3c3afe195501051.660eb1f2cd0e1.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/7f7de1195501051.660fcc95d7695.jpg)
Record Store Day is an annual event celebrated worldwide, including in the Netherlands. It's a day dedicated to supporting independent record stores and celebrating the culture of vinyl records. In the Netherlands, Record Store Day typically sees participating stores offering special (national & global) releases, exclusive vinyl records, live performances, and various events to engage music enthusiasts.
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/871b3f195501051.660fece530fa3.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83df38195501051.660fb004ab778.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ede54195501051.660e9e06ad406.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/135181195501051.660fb004abdb9.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b9cdb195501051.660fea71cec36.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0fee2195501051.660fee8f19e04.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be67a8195501051.660fea71ce729.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89209d195501051.660fbc58365d2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d92267195501051.660fb0032db96.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e6d9c4195501051.660fb0032d5cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e20bcd195501051.660fb003d4e54.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/98bcd5195501051.660fb003d4900.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/456c68195501051.660fdc189e75f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/6743d7195501051.660fdc189e452.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fb7c74195501051.660fd40baff6f.jpg)
![idenity design lettering vinyl ILLUSTRATION beer label мерч brand identity recordstoreday Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b1812195501051.660fdc193a50b.jpg)
All designs created by Bijdevleet © 2024.
Beers brewed by Rock City Brewing, Amersfoort, The Netherlands