Art+Design Week Branding

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ART+DESIGN WEEK BRANDING

Art + Design Week (ADWK) is our annual and celebrated week of events for all disciplines within the Department of Art + Design. ADWK encompasses a variety of events from social Christmas parties and Clay Collective sales to culminating, end-of-year senior shows of our students' work.

This year, the branding of ADWK was developed to become well-established for the years to come. It’s recognizable and distinctive from other elements and brands used during ADWK, yet it works well in tandem with them to communicate the relationship between events. Gradients are used minimally to express the range between all disciplines within the Dept. of Art + Design, and colors are kept to the University’s use of black and white for unification between all elements. The simplified and dynamic forms allow it to be flexible and responsive to various arrangements, lockups, animations, and even 3-dimensional forms.