Our agency created CGI contents for the Neo Bridges Aston Martin Edition launched by both Girard Perregaux and Aston Martin and inspired by the new DB12 car. We created a movie, 4 visuals and a short animation.
The movie enhances the craftmanship expertise of both brands by drawing parallels between the 2 products, the 2 universes, the 2 manufacturing know how.
We introduce the product in a high-tech and refined architectural environment that blends perfectly within both universes. As with all its collaborative films, Aston Martin won’t allow the car to be filmed while it’s moving, we chose to play with scrolling landscapes in the background, dynamic camera movements and lighting effects to create a feeling of speed evoking a driving situation and to suggest an outdoor atmosphere.
Furthermore, we have developed formal parallels between elements of the two objects: a movement wheel and a car wheel, the suspension bridge of the GP movement and the suspension bridge of the car's engine, etc.
MOVIE ///
NEO BRIDGES ASTON MARTIN EDITION //
STILL FRAMES ///
CGI //
VISUEL ASSETS FOR ADVERTISING ///
CGI //
The evocation of speed has been a key point in our reflexion for the creation of the visuals.
To ensure consistency with the film, we kept the same set design and lighting effects. On all visuals, the watch is surrounded by green and red strokes.
The teaser visual showcases the watch without revealing any details, especially the ones that would reveal the collaboration.
In the animated version, the motion design on the screens gives life and depth to the scene.
CREDITS ///
Client: GIRARD PERREGAUX, ASTON MARTIN
Agency : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Raphael Garrigues, Henri Hayon
Agency : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Raphael Garrigues, Henri Hayon
Director : Ravet Simon
Art Direction : Jonathan Rayé
Creative Director : Alain Laurans
Lead 3D Artist : Bruno Jean
3D Artists : Benjamin Reynolds, Christian Beaubrun
Compositing : David Perez
Motion Design : Émeline Thévenin, Jonathan Rayé
Editing & Color Grading : Ravet Simon
