![Photography ILLUSTRATION prints](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ebfac4195141667.6629307ca7898.png)
Project was created on a turnkey basis for ROUTINE MAG. This brand is the merch of photographer Boris Romanov. The team mainly focuses on the production and sale of clothing, bags and jewelry accessories.
Tasks:
—Find references and come up with concept for a new brand drop
—Draw a ready-made idea
—Find references and come up with concept for a new brand drop
—Draw a ready-made idea
Boris is a photographer. We decided to visualize it and draw 6 clown-girls with cameras. It is visually aesthetic and also echoes the brand concept.
![Photography ILLUSTRATION prints](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06706b195141667.6608bfb375936.png)
![Photography ILLUSTRATION prints](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e00b3a195141667.6608bb5824104.png)
![Photography ILLUSTRATION prints](https://mir-s3-cdn-cf.behance.net/project_modules/1400/171d29195141667.6608bfb375c67.png)
Finished illustrations were placed on the "Routine girls" bomber, and other clothes ↴
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ac68c195141667.6608b200a0eca.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4de441195141667.6608b200a14b0.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc21d2195141667.6608b20136807.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2b5c7195141667.6608b201364aa.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b08552195141667.6608b20136ac9.jpeg)
As a result, we copped with all tasks set and were able to implement customer's idea in full.
Thanks for your attention
Links:
Instagram — Ugly Production
Web — uglyproduction.com
Telegram — Order a project
Credits:
Project Director — Denis Bobylev
Illustration artist — Anna Smirnova
Instagram — Ugly Production
Web — uglyproduction.com
Telegram — Order a project
Credits:
Project Director — Denis Bobylev
Illustration artist — Anna Smirnova
Clothes designer — Semen Oblachnyy
![Photography ILLUSTRATION prints](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee4b6a195141667.6608b201b75b0.png)