The concept for this bakery is an elegant cupcake shop where people can buy a small gift for their loved ones. I had designed four different types of logos: pictorial, combination (type and illustration), letterform, and abstract. I selected one of the logos to design stationary and other extended branding and used lace texture combined with a pink and violet color palette throughout the design to convey the elegance of the brand.
letterhead and envelope
mailing label and sticker
business card
