SPOT TV
Per dimostrare che puoi portare il Canta Tu Karaoke ovunque, lo abbiamo lanciato nello spazio!
Questo spot si allontana dalle comunicazioni precedenti (che prevedevano sempre un testimonial):
un piccolo passo per un uomo, e un grande passo per il Canta Tu.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c425e9195049917.663de2a40e1e4.jpg)
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PILLOLE SOCIAL
Per affiancare lo spot, abbiamo anche ideato cinque pillole social,
cavalcando un trend del momento e mostrando l’astronauta in nuove, imprevedibili situazioni.
![Advertising Spot television тв Singing music copywriting ArtDirection social ads](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c9fe0195049917.663df6875e9e0.gif)
CREDITS
Agency: Casta Diva Pictures
Chief Marketing Officer & ESG Manager: Francesca Panigutto
Client & Account Director: Ivana Costa
Account Executive: Chiara Fumarola
Executive Creative Director: Nico Marchesi
Creative Director Copy: Renzo Mati
Copywriter: Mafalda Anna Piccolo
Art Director: Elisa Pessina
Production and Post-production: Popkorn Films