![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71244a194970051.6605634398579.gif)
Visual Identity for YLEM
YLEM was conceived to be an accelerator for new design language in the watch industry, and to bring new expressions of timekeeping that are functional and reflect traditional watchmaking values.
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b3d6b3194970051.660530e98e89c.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/646167194970051.660530e99287e.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd08dd194970051.660530e991afa.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bad18b194970051.660530e9909c3.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/036a5d194970051.66055d5869ad8.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/847692194970051.660530e98d658.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f06895194970051.6605382f19ae3.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0cff4194970051.66055fadaa983.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12c78c194970051.66055d586aba0.png)
![watch swiss branding minimal experimental typography type brand identity design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44f8a1194970051.66055fadaba7f.png)
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