Here’s the deal—Awake Chocolate has packed these delicious chocolate bars with as much caffeine goodness as a cup of coffee (or a 250ml energy drink). Perfect for when you gotta get stuff done, and just don’t have the energy to do it. Aimed at college students, the timing for this venture was just right, a functional chocolate bar that tastes delicious. A packaging that zagged where everyone else was zigging, and a social strategy with commentary from our witty spokes-owl “Nevil.” Hit him up, he’ll tweet you back.