W Design Bureau's profileEugene Wysota's profileHelen Trophimova's profile+1

Sage Beauty Club

Multiple Owners
•
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising

SAGE BEAUTY CLUB
Sage Beauty Club is a beauty salon brand with its own line of cosmetic products, aimed at rethinking beauty through its debut line "Gentle Care Beyond Glamour". This series embodies the essence of modern design and the philosophy of natural beauty, striving to provide consumers with a positive experience filled with pure natural energy.

ASSIGNMENT
The task was to develop a comprehensive brand identity system and advertising campaign concept for Sage Beauty Club, focusing on the brand's commitment to natural beauty and balanced modern visual code. The solution needed to reflect the brand's core themes: nature, floral motifs, and the principles of medical cosmetics design. The goal was to create a cohesive visual identity that not only cares for the skin but also promotes harmony between inner and outer well-being.

Key challenges included creating a logo, selecting a color palette that resonated with the brand’s values, and developing packaging that reflects the current visual identity code and presents an attractive, eco-friendly image. The brand identity needed to be versatile enough for various media, from digital platforms to physical marketing materials, while maintaining a consistent and impactful message.

SOLUTION
The brand identity of Sage Beauty Club seamlessly blends natural elements with modern design principles. The visual identity is based on natural colors and minimalist layout design, complemented by the rhythm of a repeating logo and brand symbol. Gradients inspired by the style of Jeti Aspan (translated as "the seventh heaven"), the founder of Sage, emphasize the variety of celestial shades. The photoshoot concept revolves around the theme of water as the essence of life and healing energy, with flowers symbolizing refined natural beauty. The makeup of the models highlights the superiority of natural beauty, focusing on genuine aesthetics and authenticity.

In working with Sage Beauty Club, we aimed to create not just cosmetics, but a new culture of beauty perception, where every element reflects a deep connection between humans and nature, between appearance and the inner world. This project demonstrates how the harmony of design and respect for naturalness can be embodied in outstanding cosmetic products.

In conclusion, Sage Beauty Club is a brand about beauty that requires no compromises between efficacy and aesthetics, between science and art. We have redefined beauty standards, offering a new paradigm of beauty based on care, respect, and self-love.


Release: 2021

Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising
Packaging brand identity cosmetics product design brand identity InDesign adobe illustrator photoshop Advertising

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Client: Jeti Aspan
Project: Sage Beauty Club

Creative Director: Eugene Wysota
Sage Logo Design: Lesha Limonov
Jeti Aspan Logo Design: Helen Trophimova
 
Mockup Production: Bendito, Maison, Creatsy, Republic, Orbyt, Copal, Beyond Forms, Directory, Hazard, Format
Stock Photo and Video Production: Jacob Wackerhausen, Delmaine Donson, Cottonbro Studio


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Sage Beauty Club
Published:
W Design Bureau's profileEugene Wysota's profileHelen Trophimova's profile+1
Multiple Owners

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W Design Bureau's profile
Istanbul, Turkey
Eugene Wysota's profile
Istanbul, Turkey
Helen Trophimova's profile
Istanbul, Turkey

Sage Beauty Club

The Sage brand is a beauty club with its own line of cosmetics, aimed at positively influencing the culture of perceiving natural beauty and fost Read More

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