I led a transformative branding project for the skincare brand "YouthGlo," where I crafted a distinctive visual identity to encapsulate the brand's essence. The logo, predominantly composed of elegantly manipulated typography, seamlessly intertwines a sparkle motif, infusing a touch of glamour and allure.
The flowing typography radiates sophistication, femininity, and an inviting curvature, capturing the essence of the brand. The logo exists in two forms, offering versatility – a complete typographic representation and a simplified version featuring the brand's initials. This duality empowers varied applications across different mediums.
The color palette, featuring warm and inviting shades like orange, peachy beige, and a subtle hint of purple, was chosen to resonate with the brand's feminine appeal. Complementing this, a distinctive pattern, along with the incorporation of the sparkle motif from the logo, establishes a cohesive and captivating brand identity. This project successfully harmonizes elegance, femininity, and brand consistency, delivering a visually compelling representation for YouthGlo.
