ART DIRECTION, BRAND IDENTITY, EDITORIAL + SIGNAGE
COLLINGWOOD FASHION WEEK
SPRING 2021 — MODERN / CLEAN / MINIMAL / CLASSIC
Challenged with creating a timeless identity that will set the tone for the future of fashion in Collingwood, we created a high-end brand that is tailored to event attendees and industry change-makers. The concept is focused on high fashion and class, with a combination of calligraphy and sans-serif fonts that create a modern and clean look. The colours have been carefully chosen to be paired back to neutrals, allowing the content and iconic branding to take center stage. The custom-designed monogram is a unique identifier that can be seen across multiple applications, effectively marketing the event.
Overall, this brand is tailored, powerful, and represents the LBD of fashion brands. The combination of design elements results in a timeless and classic look that will remain relevant in the fashion industry for years to come.
This project was created under contract for Mayka Marketing.
