CPG retail analytics refers to the process of analyzing consumer packaged goods (CPG) sales data to derive insights that drive strategic decision-making in the retail industry. This data-driven approach involves collecting, processing, and interpreting various metrics such as sales volume, market share, pricing, and promotional effectiveness to optimize product assortment, distribution, pricing strategies, and marketing campaigns. By leveraging CPG retail analytics, retailers and manufacturers can identify trends, understand consumer behavior, forecast demand, and enhance overall performance in the highly competitive CPG market.