PĀCOU is an electronic music DJ based in the city of Patras, Greece. I was tasked with designing the visual identity for his musical persona.
The primary objective was to capture the essence of PĀCOU's music through a distinctive logo and color scheme, creating a cohesive and memorable brand image.
The logo feature two mirrored "P"s, the initials of PĀCOU, intricately intertwined and partially overlapping. This design choice symbolizes the dynamic and interconnected nature of electronic music while creating a visually striking and memorable emblem. The mirrored effect adds a touch of sophistication, perfectly complementing the artist's unique style.
The typography of the artist name infuse a sense of modernity and boldness. The choice of this typography enhances the overall aesthetic, ensuring that every curve and line resonates with the avant-garde spirit of PĀCOU's electronic music.
The carefully selected color palette reflects the energy and mood of PĀCOU's electronic beats. Shades of purple evoke a sense of mystery and creativity, while white brings in purity and modernity. The inclusion of Eerie Black adds depth and intensity, emphasizing the enigmatic allure of PĀCOU's musical persona.
