Analyse the proposal for a health support programme encompassing print materials in the form of workbooks, website consisting of online support and elearning modules, motivational text messages and emails. 

Lead UX designer, I analyse the service covering online and offline interations, and make recommendations for improving the overall service. This includes initial engagement, conversion, and ongoing interaction.

1. As the programme consists of several vehicles for delivery of messaging and support, the potential for the user experience to be compromised is evident from early project conversations.

2. I set about mapping the entire process in a lo-fi output.

3. This enables the team to see how and when interactions between the service and the user are taking place and acknowledge the scale and complexity of the journey.
4. I analyse the journey and apply heuristics to gain awareness of areas of the service that are less effective, and pinpoint experiences that may be less than optimal, and make recommendations for change.

5. I design and create the final map using omnigraffle - ready for the client presentation.