LOGO DESIGN | BRAND IDENTITY
ALMA
Alma is a maternity clothing brand that specialises in providing stylish and comfortable clothing options for expecting mothers.
The brand's mission is to empower women during their pregnancy journey by offering high-quality, fashionable pieces that cater to their changing bodies.
Alma translates "heart" in Spanish. For this reason was choice on this brand name which reflects a brand identity centered around love and comfort — key attributes which brand strive to offer for pregnant women.
When creating logo was using soft and curved lines, evoke a sense of comfort and femininity, which are important aspects of maternity wear.