Bremo Weigh was a first semester live client project for the VCU Brandcenter. 

The initial ask was to rebrand Bremo's Weight Loss program as a Bremo program that works with Ideal Protein.

They wanted to really bring in the strategic themes and brand identity into the current program but make Ideal Protein a supporting character rather than the main character. 

This was a final project between 1st year Brandcenter students: Reagan Tate (AD), Kia Kasper (AD), Bibi Niraula (XD), David Ballowe (CW), and Adam Rapier (CW).