Veronika Fedorova's profile

Hawaiian shirt pattern for Shiner Beer

Shiner is the largest independent brewery in Texas. Together with Bakery Agency they were promoting Shiner Light Blonde by leaning into on the water activities. Based on the materials already created(posters and other advertisement material), I was tasked to create a pattern for Hawaiian shirt that they would give away to their fans and clients. The pattern is featuring native Texas flowers, can of Shiner light Blonde, banner with a slogan and people on floating on the water.
As the client new very well what they were looking for, only a couple of sketches were needed. 
Prickly poppy flowers and leaves, Texas Lantana flower painted with watercolors and colored pencils. Most of the elements were painted separately and assembled in Photoshop. Water texture and waves, Shiner logo were painted digitally. 
Hawaiian shirt pattern for Shiner Beer
Published:

Hawaiian shirt pattern for Shiner Beer

Published: