The Secret Footballer is an anonymous player who lifts the lid on the world of football. When 2014 brought the world cup to Rio the website needed a mascot of their own to rival Fuleco the Armadillo, and some assets to personalise its own page.

I used the colours of the Brazillian flag on a lion, the symbol of English football, and gave him shades to go with the undercover theme, topped of with the TSF Question mark brand on his shirt.