Pebbles Care
Pebbles Care is a residential childcare company that also offers bespoke education for children and young people who have experienced traumatic pasts. With 45 residential homes and two independent schools so far, Pebbles Care is driven by innovation, excellence and dedication.
The Challenge
Despite being trailblazers in their field, Pebbles lacked a distinct identity. The colour palette felt cold, and the logo failed to capture their essence and values. The website, outdated and lacking narrative, failed to convey the impactful work Pebbles does for young people across the country.
Strategy & Discovery
In strategising the new branding and website for Pebbles Care, our approach was rooted in revitalising their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernize their online presence but also create a cohesive and engaging narrative that resonates with their audience.
Branding
The overall branding transformation for Pebbles Care involved a well-thought-out strategy to establish a distinct and authentic identity. The overarching goal was to create a cohesive and recognisable brand presence. We aimed to infuse the brand with warmth, sincerity and a fun aesthetic that aligns with the audiences that Pebbles wants to target.
Web Design
The Pebbles website was transformed to focus on clarity and conciseness to cater to diverse user groups, including families, service users, colleagues, and local authorities. Strategically positioned, eye-catching Call to Action buttons were incorporated to enhance the overall user experience, encouraging audiences from various backgrounds to easily reach out for the support they need.
Web Development
Our chosen software for this project has been WordPress. With its friendly interface, customizable themes and numerous plugins we were able to fulfil Pebble's vision.
"Visions Design genuinely cares about our sector and has previous experience working with companies like us"
~ Dionne Wood - Marketing Manager
