Interactive Campaign
Megabus
Megabus
Key Objective: To position Megabusas the more accommodating intercity travel option.
Strategy: Focus on how Megabus travelers can easily reconnect with friends and family, where they can have more personal time together, sharing and creating memories, due to the many routes that Megabus offers.
Strategy: Focus on how Megabus travelers can easily reconnect with friends and family, where they can have more personal time together, sharing and creating memories, due to the many routes that Megabus offers.
Print Ad
Headline: Let our routes connect you back to yours.
Copy: Remember when connecting to long-lost relatives was more than a random FB friend request? It's time to trace yourself back to family and friends beyond the social net. With nearly 50 Megabus destinations in the Midwest and Northeast, check-in with your loved ones in person.
And at prices as low as a dollar, you can afford to visit evreyone in your family tree. Even if you prefer to get in touch online, you've got free WiFi and power from beginning to end. Or take a break from tweeting and relax in a comfortable recliner from the top of our doubledeckers.
Catch up with a college roomie or pay a visit to the grandparents without breaking the bank for planes or trains. Ride with Megabus, and connect to more people and places along your roots.
Tagline: low-cost routes to more people and places
Headline: Let our routes connect you back to yours.
Copy: Remember when connecting to long-lost relatives was more than a random FB friend request? It's time to trace yourself back to family and friends beyond the social net. With nearly 50 Megabus destinations in the Midwest and Northeast, check-in with your loved ones in person.
And at prices as low as a dollar, you can afford to visit evreyone in your family tree. Even if you prefer to get in touch online, you've got free WiFi and power from beginning to end. Or take a break from tweeting and relax in a comfortable recliner from the top of our doubledeckers.
Catch up with a college roomie or pay a visit to the grandparents without breaking the bank for planes or trains. Ride with Megabus, and connect to more people and places along your roots.
Tagline: low-cost routes to more people and places
Screen 1 – Main page of “Connect the Megabus!” SCVNGR Trek lists the places on the trek where cemented-down items associated with a Megabus trip will appear across the college campus. Check-in items include a Megabus tire, a Megabus seat, luggage pieces, a Megabus door, a mini double-decker, and a Megabus sign.
Screen 2 – Info description of the “Connect the Megabus!” SCVNGR Trek, which appears when SCVNGR user clicks on the “Info” bar to the right of “Places” and “Activity.”
Screen 3 – When the SCVNGR user selects a place on the Trek to check-in (such as “Megabus Tire” as depicted), different challenges relevant to the item will appear. Example challenges at the “Megabus Tire” site include “Distance Makes the Heart Grow Fonder,” “Trace Back to Your Roots,” “Wheels on the Bus Go Round and Round,” “Your Family Tree,” and “The Road Less Traveled.”
Screen 4 – Once selected, the challenge will appear as a question (example depicted here is “Where does your furthest relative live?”) or an action (such as “Take a picture with your head through the Megabus tire”) to be completed in order to earn points. As points are earned throughout the Trek, the user will be able to redeem them for different levels of rewards. Rewards may include Megabus giveaway items (duffle bag, hand warmers), discounts on round- trip tickets, and reservation upgrade to priority seating.
Screen 2 – Info description of the “Connect the Megabus!” SCVNGR Trek, which appears when SCVNGR user clicks on the “Info” bar to the right of “Places” and “Activity.”
Screen 3 – When the SCVNGR user selects a place on the Trek to check-in (such as “Megabus Tire” as depicted), different challenges relevant to the item will appear. Example challenges at the “Megabus Tire” site include “Distance Makes the Heart Grow Fonder,” “Trace Back to Your Roots,” “Wheels on the Bus Go Round and Round,” “Your Family Tree,” and “The Road Less Traveled.”
Screen 4 – Once selected, the challenge will appear as a question (example depicted here is “Where does your furthest relative live?”) or an action (such as “Take a picture with your head through the Megabus tire”) to be completed in order to earn points. As points are earned throughout the Trek, the user will be able to redeem them for different levels of rewards. Rewards may include Megabus giveaway items (duffle bag, hand warmers), discounts on round- trip tickets, and reservation upgrade to priority seating.
A college student approaches an item on the “Connect the Megabus!” Trek (depicted here is the Megabus Tire) and checks-in on SCVNGR using his iPhone in order to complete the challenges and earn points.
Screen 1 – As Foursquare users approach Megabus Connection Billboard (which will be placed along major bus routes on highways, such as on the way from New York to Boston), the “Megabus Connection Billboard” place will appear on the Foursquare application.
Screen 2 – Foursquare users can check-in to “Megabus Connection Billboard” and enter the name of who they may be visiting and their destination.
Screen 2 – Foursquare users can check-in to “Megabus Connection Billboard” and enter the name of who they may be visiting and their destination.
Using an off-site server and satellite technology (incorporating traffic and weather reports for the given route), Megabus will be able to calculate how much time and distance is left in the trip and post it on the billboard.The Foursquare user’s account name and the name of who they’re visiting will also appear on the billboard.The content of the billboard will change after the next Foursquare user checks in there.
Free iPhone application allows you to more easily purchase Megabus tickets with personalized location names. Once the addresses are entered and given names (such as “BU Dorm”), available Megabus routes and schedule will appear for making reservations.The app will remember your personalized destinations for future trips.
Free WiFi sponsored by Megabus will be advertised by a large banner in bus boarding areas. Locations include bus terminals in major cities (such as Boston’s South Station) as well as near outdoor designated passenger waiting lines (as depicted above at one of the Megabus boarding areas in New York).
