The Walt Disney Company Latin America
VP. Content Development & Production: Cecilia Mendoca
Sr. Manager Content Marketing Design: Sebastian Garcia
Sr. Manager Producer of Original Program: Ghiliherme Lessa
LOCAL PRODUCTIONS TEAM
Manager Design: Jennifer Reid
Sr. Graphic Designer: Omar Molina
The story revolves around Mila, a teenage girl who receives a special device on her 16th birthday. This device grants her the ability to travel to different parallel universes, which she uses to search for her missing mother, Elis. As the story unfolds, Mila discovers that her mother's disappearance is just the tip of the iceberg and there are many more mysteries to uncover.
I worked on the development of the art direction and the making of the posters for the marketing campaign. I utilized prisms as a graphic element which represent Mila's initial journey through the multiverse in the show.
Our main objective was to promote the fact that the show was the first science fiction series produced by Disney in Brazil, and it had global exposure through Disney+. As a part of the Local Productions team, we oversaw every phase of the marketing production process, from conceptualizing creative ideas for the campaign, conducting marketing shoots with the actors, and finally produce the posters, logo, and other materials.
MAIN ART
BRANDING DESIGN
INDIVIDUAL CHARACTER ART
PLATFORM ADAPTATIONS
