Founded in 1906, Tucson High School is an institution that serves the community by producing students instilled with a sense of self – and tenacity to make their future. 

The school borrowed its original mascot and its red & white color scheme from the University of Wisconsin almost since the foundation of THS — it was time for a new way forward.

The proposal was to create a brand that reflects the personality of THS in a way that appeals to the next generation of aspiring minds.