Xiaohongshu’s popular articles on beauty and personal care
Case 3: What’s the principle? There are really no neck lines on my neck (poor version)
The title of Xiaohongshu’s popular article: The title uses HE Tuber the emotional technique of rhetorical questions to arouse users’ resonance, and then explains the results to make customers express curiosity about the presentation of the results. Then the poor version echoes the emotional words to make users want to click in.
The cover of Xiaohongshu’s popular article:
The cover shows a woman with neck lines, which can make many people with neck lines identify. Secondly, the use of wind oil essence and a needle arouses the curiosity of users. In the end, this is similar to wind Can the oil essence really remove neck wrinkles? This arouses the curiosity of users.
The content of Xiaohongshu’s popular article: The picture content shows the changes before and after the blogger’s improvement. It catches the attention of users in the early stage and makes people curious to read more. Secondly, it also lists out his own care methods and uses. The products are also available everywhere, allowing many people to follow them.
Comments on Xiaohongshu’s explosive article:
Everyone has had a heated debate about the blogger’s method, which has increased the popularity of notes. I believe that sisters who have this problem will definitely use these simple and accessible methods to try to find out whether it is true or false.
Copy homework: When sharing nursing notes, it is recommended to clearly explain the principles of improving nursing care. This will make the notes more valuable and give users a stronger sense of receipt.
Case 4: Ahhh, I want to tell the whole world that this long hair is really awesome!
The title of Xiaohongshu’s popular article:
The emotional rendering of the title is very good, it is easy to bring people in, the long hair is so fierce, the demand group has basically been determined.
Cover of Xiaohongshu’s explosive article: The cover shows the blogger’s thick, black hair, which is really enviable, making people who are troubled and not bothered want to click in to see how it is done. Content of Xiaohongshu’s explosive article: content posted by the blogger The effect after using the product increases the user's confidence and highlights the authenticity of the product. The blogger mentions the reasons for using the product and the characteristics of the product in the accompanying copy, so that the people in demand are under the influence of the blogger's effect. They all thought it would be a good idea to give it a try.
Comments on Xiaohongshu’s explosive article:
A large number of users in the comment area were attracted by the blogger. They placed orders immediately and asked netizens to monitor the results. This shows that the blogger’s planting was very successful. Secondly, there are also some people who have used the product and also stood up. Coming out to endorse the product increases the blogger’s credibility. Copy homework: The prerequisite for product planting is demand. Once the demand is determined, people will naturally pay for it. Secondly, the demand for the product must be evidence-based, which increases the credibility of the product and the authenticity of the blogger's planting.
