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Without competing for transportation

Without competing for transportation capacity and services, can online ride-hailing break through the growth bottleneck?
In order to retain good drivers, major platforms have HE Tuber released enough goodwill. In addition to raising prices to increase revenue like Didi did, various supporting measures are also being continuously improved.
AutoNavi set up a driver service center in Wuhan at the beginning of this year and launched functions such as safe navigation voice, long-distance assistant, and one-click safety report. It also cooperated with more than 670 traffic control departments to release real-time traffic information and tried every means to improve the working environment of drivers. Didi also launched the "Orange Protection Plan" earlier this month, providing drivers with multiple protections from three major aspects: income, rights and development.


Judging from the compliance rate of drivers and operating vehicles,

 except for Didi, whose driver and vehicle scale far exceeds that of its peers, the gap between other platforms is narrowing, and the room for improvement is becoming increasingly limited. In view of this, the battle for high-quality transport capacity should not continue forever. How to make good use of the driver and vehicle resources in hand to provide users with better services is the next step for the platform to consider.


According to the online car-hailing platform service quality evaluation report 


commissioned by a third-party organization commissioned by the Hangzhou Municipal Transportation Commission, the five platforms with the highest average scores in the first quarter of this year (only platforms with a monthly order volume of more than 100,000 are counted) are Journey Car-hailing, Zhaozhao Chuxing, Cao Cao Chuxing, Didi and Xiangdao Chuxing. In users' evaluations, compliance of people and vehicles is the primary factor they consider, followed by complaint handling, accident rate, safety measures, etc.
Didi, which does not have an advantage in the compliance rate of people and vehicles, can be ranked in the top 5 of the list, which shows that the platform has many merits in aspects such as safety guarantee and after-sales response, which has raised the average score.


Another phenomenon worth noting is that autonomous driving technology has also

 received more and more attention from online ride-hailing companies.
T3 Travel CEO Cui Dayong told the media not long ago that the online ride-hailing industry has become increasingly prominent. Platforms that want to enter the finals must meet four conditions: compliant operations, occupying sufficient market share, establishing an ecosystem, and possessing intelligent capabilities. . For the first three items, most platforms have spent enough money and time to slowly strengthen their shortcomings. In this aspect of intelligence, they are betting on autonomous driving.


On June 21, Rufu Travel announced the completion

 of 842 million yuan in Series B financing, led by Guangzhou Automobile Industry. Ruqi Chuxing officially stated that after completing this round of financing, it will accelerate the commercialization of autonomous driving technology/products and try mixed operations of manned and unmanned vehicles. Not to mention Didi, the big brother, has invested countless resources over the years. At the end of May, it also received strategic investment from Valeo. The two parties will cooperate to develop L4 driverless taxi safety solutions.


Cheng Wei attended the symposium of member representatives 

of the World Internet Conference on June 25 and said that technology is the driving force of the travel industry. In his view, the data collection, transmission, storage system and in-depth application identification algorithms built by AI and autonomous driving technology can not only improve the information security of users and drivers, but also effectively identify and deal with various safety risks.
To improve user experience, autonomous driving technology is playing an increasingly important role. Using self-driving Robotaxi as a supplement to traditional transportation capacity, and using self-driving technology to enhance the intelligence of the platform, I believe it will become another breakthrough direction in the online ride-hailing industry.
4. Write at the end


Didi's report card released on June 25 showed that order 

volume during the Dragon Boat Festival this year increased by nearly 60% year-on-year, exceeding the 50% previously expected. During the evening peak period on June 21, the number of calls per minute on the Didi platform exceeded 100,000. On June 22, the Dragon Boat Festival, more than 400,000 users downloaded the Didi APP. All data exceeded expectations.
Judging from this report card, the recovery quality of Didi and even the entire online ride-hailing industry is worthy of recognition. It's just that the market for online ride-hailing is so big, and there are fewer and fewer new users, so rapid growth will definitely not be able to continue forever.


Didi is back as the king, Meituan is shrinking sadly, Amap, T3 and other platforms are eyeing it, and a new round of reshuffle is underway. Improving service quality and compliance rates of people and vehicles are the key to the platform breaking the bottleneck of growth.





Without competing for transportation
Published:

Without competing for transportation

Published: