The content ecology of the Metaverse, this is the real main course
Without good content, the value HE Tuber of the metaverse will not be brought out . After all, the core of the Metaverse is to build new business value through technological innovation and scenario applications, providing users with a better experience in the digital future.
Cloud gaming is a very important branch of the metaverse
content ecosystem .
In the metaverse, rendering capabilities are regarded as one of the key elements, and cloud games can rely on the powerful rendering capabilities of the cloud to liberate local devices, reduce users' dependence on equipment, and realize games that can be played anytime and anywhere. experience. This state of being accessible anytime and anywhere is the direction of the development of the Metaverse.
The realization of cloud gaming means that cross-terminal gaming is no longer a problem regardless of computers or mobile phones, and there is no need to equip expensive electronic equipment, which directly lowers the entry barrier. Games like "Genshin Impact", with the help of cloud gaming functions, only require an installation package of more than ten MB to be played.
When the threshold is lowered, more people will
participate in the construction of the Metaverse content ecosystem. Rich content attracts more participants, which in turn promotes content upgrades and iterations. This will be a snowballing process.
The cultural travel industry may be another major breakthrough for Metaverse in the content ecology.
The tourism industry is an industry that relies heavily on geographical and seasonal factors, and Metaverse can use XR related technologies to transfer real-life attractions into the virtual world, breaking the limitations of time and space, allowing tourists to travel as they wish. Provide them with more freedom of choice when visiting scenic spots.
It is a huge trend for the cultural tourism industry to move online with the help of Yuanverse . In early June this year, at Butterfly Spring, a 4A-level tourist attraction in Yunnan, with the help of AR/VR, image measurement and three-dimensional reconstruction and other related technologies, innovative elements such as cultural IP, AR, and script killing were added to create the province's first metaverse in Dali. Immersive experience of scenic spots. For tourists, this combination of virtuality and reality brings a richer travel experience.
In the famous scenic spot Zhangjiajie, the Zhangjiajie Yuanshi
Pavilion was also launched this year. The entire experience hall revolves around the "past and present life" of Zhangjiajie National Forest Park, with the cute pet IP "Gudu Monkey" as the main line, integrating "Zhangjiajie landscape, Yuanshi technology, immersive experience, digital interaction, and Internet celebrity check-in" Other elements are added to bring visitors more fresh experiences.
At a time when the Metaverse is not that popular, the investment in the Metaverse by various cultural tourism industries is indeed unusual. This reflects a phenomenon that the demand for digital upgrades in the cultural travel industry does exist. This is not a hot topic, but a real need. It can be seen that Metaverse is a possible way to expand the popularity of scenic spots and increase income.
Thinking: The best opportunity to enter the market is when the tide goes out.
There is no doubt that the popularity of the Metaverse has declined, but in this process, calm thinking is even more important. After all, the rise and fall of an industry cannot be determined by the strength of public opinion, because the demand still exists.
In fact, some places have recently introduced some policies related to the Metaverse, but they have not attracted much attention in the atmosphere of public opinion that denigrates the Metaverse.
Just in late May this year, the Shanghai Municipal Government’s executive meeting approved in principle the “Shanghai Metaverse Three-Year Special Action Plan for Key Technology Research (2023-2025)”, which made detailed plans for the future development of the Metaverse, “emphasis on Metaverse strategy, application and supervision, grasp the rules of innovation, create typical scenarios, and coordinate development and safety” to safeguard the development of the Metaverse industry.
Jinan’s starting point for the conversion of old and new kinetic energy also issued eight policies for the Metaverse this year, proposing to support the construction of the Metaverse innovation platform. Newly recognized platforms at the national, provincial, and municipal levels will be given financial subsidies of 30%, 20%, and 10% of the actual investment amount, with a maximum reward of 10 million yuan, 8 million yuan, and 5 million yuan respectively. Metaverse market entities will strengthen the attraction of Metaverse projects.”
There are still many companies in China that continue to be optimistic about the Yuanverse. For example, Yaowang Technology Company plans to develop services such as virtual human live broadcast in 2023; Tianyu Digital also stated on the interactive platform that the company's subsidiary Yuanjing Technology is committed to using AIGC to promote the Metaverse into the intelligent era.
Looking at foreign giants, although there are layoffs targeted at the Yuanverse, there are still companies that have retained capable departments. This kind of layoff can be regarded as a technical adjustment, putting limited power where it is more needed. Once the Metaverse achieves a technological breakthrough, it can still make a quick comeback.
We must admit that it is unrealistic to improve the hardware to an extremely high level in a short period of time, but various ecological layouts about the Metaverse are progressing steadily . These developments are not isolated castles in the air, but every step of the way. It can be combined with existing technology in one step to form productivity. Because existing Internet technologies can be incorporated into the scope of the Metaverse, the integration of this technology takes time. The long-term outlook for the future of the
Metaverse is optimistic. Fluct
uations in the short term are inevitable, so we must remain cautiously optimistic. .
When an industry begins to retreat from the forefront, those companies that speculate on it will also withdraw. When the bubble bursts, everything returns to normal. Regardless of whether you are optimistic about the Metaverse or not, you should understand that long-termism is always the key to promoting progress. In the same way, no one can become fat in one breath. Many seedlings of the Yuanverse ecology have been planted, and everything is slowly gestating.
