The digital people of the metaverse are already showing signs of full-scale outbreak.
In the field of the metaverse, digital humans HE Tuber are considered a relatively advanced technology, and many typical cases have emerged.
"Liu Yexi", who debuted under the label of "a virtual beauty expert who can catch monsters", is a relatively eye-catching existence among digital people. On short video platforms, her works have received tens of millions of likes. In 2021, It can be said that he is a phenomenal digital person. With the huge attention, "Liu Yexi" pointed out a bright prospect for commercial cooperation, which is to use this as a traffic entrance for
commercial cooperation . Because of their fashion and freshness,
digital people are more likely to have an out-of-circle effect than real people, and are favored by many companies, especially companies targeting young people, who often prefer digital people.
Baidu also launched the digital human Xijajia. Not long after his debut, Xijia became the first virtual recommendation officer for McDonald's products, and then successively landed on naked-eye 3D large screens in Chengdu and Dalian. In CCTV News' first "Super Release" "AI deep cultivation, all things grow - Baidu World 2022" online conference, Xijia also appeared as the AI planning officer and host of the conference, which fully reflected the role of digital people in various fields. Plasticity and adaptability.
Live streaming, singing and dancing, hosting events, image endorsements...
The application prospects of digital people are extremely broad, and these applications have already been implemented, rather than just an expectation. Let us return to the value of digital humans in the metaverse, which is to undertake the production and transmission of information . For metaverse links such as "people-things-field", digital people are well-deserved core digital assets and elements. Various industries can be empowered by it and inspire more creativity.
The Toubao Research Institute has given a forecast that is very optimistic
about the future development of virtual digital humans. It is estimated that its market size will reach 270.3 billion yuan by 2030, among which identity-based virtual humans will dominate the future development. Realistic progress also confirms such predictions. The launch of digital talents such as Liu Yexi and Xi Jiajia has been applied in scenarios such as live streaming and marketing, opening up business logic and realizing commercial monetization. This is also Promotes the positive cycle of digital people.
Compared with other technologies that only cost money but make no sound, digital people do have full potential.
3. The XR ecosystem of the Metaverse, Apple opens a window
What the Metaverse brings to humans is a digital life experience, and the level of this experience is limited by the level of hardware. From thin and light AR smart glasses to high-definition display VR all-in-one machines, many iterations of XR devices have brought us one step closer to realizing the metaverse .
Of course, XR is more than just a helmet or glasses. It covers VR/AR/MR and other related technologies. It is the next generation experience revolution and computing platform, an advancement in the integration of the digital world and the physical world, and an integration of computing power, connection and display. revolutionary upgrade.
Meta, Microsoft, Apple and other giants have invested heavily in XR, and have made a lot of progress in near-eye display technology, perceptual interaction technology, etc. It can be said that as the next generation hardware carrier, the current development status of XR is very similar to smartphones Entering the turning point stage of rapid development.
Just a few days ago, Apple launched its first-generation mixed reality head-mounted display device, Vision Pro. This is a device that is worn in the form of glasses. You can navigate with your eyes, click and scroll the screen with your hands, and give commands with your voice.
The revolutionary breakthroughs brought about by Vision Pro are surprising. It virtually eliminates latency, with new images arriving on the display in 12 milliseconds, faster than a human can blink. It even cooperated with Zeiss to customize optical inserts that can be magnetically attached to the lenses to facilitate services for myopia people. Such emerging hardware has a great boost in building the XR ecosystem.
With the help of corresponding hardware, XR will realize two major trends, from real to virtual and from virtual to real, and ultimately move towards the vision of the metaverse integrating virtual and real. Of course, it seems that after the hardware follow-up, XR needs to have a corresponding content ecosystem to truly retain users.
Apple released ARkit in 2017. At that time, it was not clear how far-reaching this move would be. However, through it, a large number of AR applications have emerged in the Apple Store. There are now tens of thousands of them, which has greatly enriched the entire XR content. ecology. What's more valuable is that these applications are by no
means "generating electricity for love", but can actually provide benefits. According to Meta, as of February 2023, there are already 200 applications that can earn more than $1 million in revenue from Meta, and their number has increased by 44% compared with the same period last year. Moreover, Meta’s Quest series already has 6.37 million active players.
It can be expected that relying on 5G infrastructure and hardware support, the expansion of the XR ecosystem will gradually achieve the integration of virtual and real, forming a positive cycle of hardware-content-ecology . It can be said that the gradually evolving XR ecosystem is waiting for the arrival of a killer application.
