JIM - ACTIVEWEAR [BRAND]
In meticulously shaping the identity for JIM, I embarked on a dynamic exploration of design, seamlessly blending the bold ethos of the gym with a playful twist. This brand, ingeniously named as a play on the word “gym,” transcends the conventions of traditional fitness wear. The retro and brutalist aesthetic, adorned with bold typography and a refined neutral color palette, resonates with the new era gym lifter who seeks not merely muscle but a lifestyle. From conceptualising the logo to curating a foundational range of apparel, every facet of JIM Activewear embodies a resolute commitment to redefine gym fashion, infused with humour and a sleek aesthetic.
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/873913189276435.664235e6505ec.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e4e89189276435.65a91229429a3.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92071c189276435.65a8fc459d2e2.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09a3f2189276435.664235e651042.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/75b0cd189276435.664235e6523cb.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5008e2189276435.664235e650af6.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3216b0189276435.664235e651a98.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a36418189276435.664235e64fb1f.jpg)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2344ee189276435.6645c3177efe6.gif)
![brand identity Logo Design visual identity activewear gym logo Apparel Design fitness branding design gym](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b71dfe189276435.664235e650076.jpg)