Social apps are all going overseas, but this major manufacturer prefers to launch new ones in China
This year, many changes have taken place in HE Tuber the domestic pan-entertainment industry. 7850 is going in the opposite direction and is a pure social platform without color. This article evaluates the experience functions of 7850 and looks forward to the development of virtual social APPs. Let’s take a look.
Many changes have taken place in the domestic pan-entertainment circuit this year.
There are both positive aspects such as the implementation of AI technology and enriched user experience with XR hardware, as well as tightening of policies and the cold shoulder of leading companies.
Therefore, when communicating with entrepreneurs or investors,
we are often asked "Which overseas market has more opportunities?" At this time, we will usually answer that different markets have their own characteristics, and it should be considered comprehensively based on products, resources and teams. .
But in fact, the author subconsciously believes that overseas markets in 2023 may be more suitable for the implementation of pan-entertainment products than domestic ones. There is no need to elaborate on the reasons, which are related to many reasons such as market maturity, industry competition, overseas experience, laws and regulations, user habits, revenue targets, etc.
But "Cloud Account", a big manufacturer from Tianjin, doesn't seem to think so.
A virtual social app under Yun Account mainly for domestic use
Moreover, it seems that this manufacturer insists on trying in the direction of virtual social interaction. Therefore, this article will be mainly divided into the following three parts:
Trials and updates of Touch Claw
Detailed product teardown of 7850
The current status of domestic and overseas virtual social products of the same type that have been dismantled in the past
In the article "Metaverse Collection Update｜Emotional Socialization, Virtual Town, Replicating Reality" published by Beluga in November 2022, we conducted an in-depth analysis of the virtual social platform launched by Cloud Account in May of that year - Touch Claw.
Based on the original Avatar editing mode, TouchPaw introduces IP cooperation and blind box extraction, allowing users to freely switch between their real selves and virtual masks, and provides Avatar with enough distinctive costumes and settings. Let Touch Claw arouse a small-scale discussion during the industry's lull period.
The author discovered that Bangzhao has launched an "AI intelligent chat function" in its recent product update, and introduced astrologer Luna, personality psychologist Onion, talk show actor Bo Ge, Talking Tree Hole Worry-Relief Doll and social secretary Pawpaw encourages users to communicate with AI in Chinese or English.
Just when the author was surprised that the Metaverse project that was launched last year has not been abandoned and is being continuously updated, I discovered another virtual social product 7850 under the cloud account. After about a week of experience, I found that although it also has a small user base, The product is relatively early, but it contains both inheritance and innovation. It can be regarded as a relatively interesting virtual social product that we have seen recently.
