Two threshold points.

The above thought is so beautiful, this HE Tuber should wake up the dreamer, the road of small IP is also crowded with monsters and monsters.

 threshold points in polishing the small IP, which cannot be overcome by everyone.

The first threshold is the balance point of positive feedback, which requires a long initial investment to obtain a little bit of social feedback;

The second threshold is the balance point of the production ratio. After multiple rounds of trial and error, it can be commercially verified;

Most people will get stuck in the initial curve. Under the high pressure of survival, they will deform, escape, give up, slap their thighs again, give up again, and repeat the cycle.

including but not limited to:

had a bad name;

Another bad name;

Calling IP means imagining that one is IP;

Stop iterative upgrades and lose advancement;

Trapped in ineffective social interactions;

Trapped in old methodologies;

Trapped in lower-order expressiveness;

Intangible business value cannot be seen;

There is a circle but the circle cannot be broken;

the despair of encountering insurmountable barriers;

The starting point of thirty years of hard work and losing to others;

It cannot be upgraded upwards or backwards compatible;

The core strength is invisibly weakening;

Decreased hormone secretion;

Desire to escape from the existing closed loop area;

minor and major derailments;

Doubt the meaning of perseverance;

I'm still working but the IP is still missing;

HOW?

It can be summarized into these eight words, thirty-six words.

The main business is professional, and the side business is gathering energy. No matter what the form of IP is, whether it is text, short video, golden sentences or others, professionalism is the standard configuration of IP, and this main value point cannot be avoided; side jobs are generally social-oriented, and online community and offline activities make IP more Have vitality.