Launching an expressive visual
identity for a new collection
Estúdio Traça is a young and ambitious clothing brand, born in São Paulo,
that produces garments by upcycling cotton textiles. We worked very closely
to conceive and design the identity for their Summer Spring 2021 collection.
The work involved was the creative processing of all the information and visual
references received, as well as the design of a complete digital toolkit that would
support the ongoing communication with consumers.
The result is a very unexpected and experimental approach that reflects
the vision of the collection and the bold brand positioning.