The project brief tasked me with developing a typographically-driven campaign inspired by or expanding upon the Articles of the United Nations Human Rights Declaration(UNHRD). The purpose of this campaign was both a call to action and raising awareness. In response, I curated three distinct coffee cup designs, each featuring unique typographic elements. I chose three images I felt were powerful and conveyed the message of freedom, a fist, a stop sign and a soaring bird through words. These carefully crafted compositions incorporated words from the UNHRD, translated into over 10 languages. effectively communicating the essence of freedom across three compelling visual narratives.

This campaign included billboard advertising with a QR Code leading you to its own website.