Seafood shop “Ocean”.
Below is the updated corporate identity of the store.
“Ocean” has existed for 50 years, but it is being updated for the first time.
Below is the updated corporate identity of the store.
“Ocean” has existed for 50 years, but it is being updated for the first time.
Reason for rebranding
The reason for the rebranding was a new business model. Now the store not only sells seafood, but also tries to talk to customers. He wants to become a good old friend. And thanks to its 50-year history, it has a lot to tell.
Our task was to reveal openness and readiness for communication. Therefore, we decided to build a corporate identity based on stickers. Everyone tells their own story. And most importantly, they can be created endlessly.