Surfers Against Sewage - University Project
In this project, our objective was to conceive and implement a social design-centered campaign for the charity Surfers Against Sewage. The primary goal was to broaden citizen science engagement, advocate for oceanic stewardship against sewage, and raise awareness about the detrimental impacts of plastic pollution.
When approaching this brief, I developed a comprehensive three-part campaign strategy encompassing the Capture Phase, Maintenance Phase, and Development Phase. Each phase strategically incorporates unique and well-placed touchpoints to meet the campaign's objectives and seamlessly progress to the next phase. The ultimate aim is to instill a long-term commitment to environmental responsibilities within local communities.
In this project, our objective was to conceive and implement a social design-centered campaign for the charity Surfers Against Sewage. The primary goal was to broaden citizen science engagement, advocate for oceanic stewardship against sewage, and raise awareness about the detrimental impacts of plastic pollution.
When approaching this brief, I developed a comprehensive three-part campaign strategy encompassing the Capture Phase, Maintenance Phase, and Development Phase. Each phase strategically incorporates unique and well-placed touchpoints to meet the campaign's objectives and seamlessly progress to the next phase. The ultimate aim is to instill a long-term commitment to environmental responsibilities within local communities.
