![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/1400/657290187538059.658b18acca79c.png)
EN
Mowa® is a cosmetics brand with a very present minimalist bias, from its visual identity to the final product, basically using textures, in order to generate a tactile experience between the product and the user.The challenge was to transform a standard product, until then with no added value, into a product that generated a greater experience and desire to purchase for the consumer public.
Mowa®
Year — 2023
Task - Brand Identity, Packaging Design and Shape Design
Designer — Edu Dorfman, Brazil
PT
Mowa® é uma marca de cosméticos com viés minimalista bastante presente, desde sua identidade visual até o produto final, se utilizando basicamente de texturas, afim de gerar uma experiência tátil entre o produto e o usuário.
O desafio foi transformar um produto standard, até então sem valor agregado, em um produto que gerasse uma experiência e um desejo de compra mais alto ao público consumidor.
![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/1400/148802187538059.659b3a648cdd6.png)
![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a5907187538059.658b34890f9c9.png)
![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cb614187538059.658b70ae7466a.png)
![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86c3cf187538059.65a70610bf5d7.png)
![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/1400/37e798187538059.65aa75419c71b.png)
![Packaging cosmetics brand identity visual identity packaging design product industrial design keyshot Solidworks beauty](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/19df6f187538059.65d548a404860.gif)