Tanayah Ford's profile

Looking on the Bright Side: An Optimism Guide

Motivate: With one word our prompt was to create a book, proceeding a poster and website. After much planning and many, many sketches, I present Looking on the Bright Side: A Guide to Optimism.

Process: Throughout the book, I found a new appreciation for the sketch phase. When something didn't seem like it was working correctly on a page, I found myself leaving Indesign and preferring pencil and paper to determine placement. 
LET US BE HAPPY was something I decided on with the poster after the book was completed. The demanding message for something that should be automatically given was interesting, and the idea of "one step at a time", a process, made it more so.
Motion: The last phase of this project was to create a 15 second motion graphic that could push the idea of our books while also maintaining the impression of all of the different parts and phases of the book breakdown.
Looking on the Bright Side: An Optimism Guide
Published:

Looking on the Bright Side: An Optimism Guide

Published: