Branding & Logo Design

My Little Mermaid is a small beach museum and souvenir shop. Their artisans make a variety of products on the spot! Whether it's a jar, necklace, or key chain, you just have to provide the items and they will make a beautiful memento of your visit. They value collaboration, curiosity, and originality. 

The logo has been designed to resemble a carved object, this effect was achieved by giving it a rough texture. The "d" has been modified to look like a mermaid tail with heart-shaped fins. This is a reference to the business' name and its mission to create memorable and meaningful objects.

 

 

Brand Design. Brand Strategy. Illustration