Work Guaranteed To Put You To Sleep
ZzzQuil is a giant in the sleep aid category. But P&G felt the brand was asleep at the wheel when it came being the undisputed expert on all things slumber.The ZzzQuil brand manager tapped us to pull a string of all-nighters (ironic, we know) to design and build a slick new brand site and sleep-aid app to help people catch more Zzz. It worked like a dream. With a quantified increase in brand engagement, the brand manager can now rest easy.
