The goal was to produce a card which emphasizsed the importance of brand perception and apperance. I wanted the card to have a memorable and interative aspect which also played on the importance of apperance.

 

The final design incoporated a plastic card with a portrait orientation. The upper section of the card was left transparent using a bowler hat, glasses and mustache illustration. The card design encourages the owner to play and impose the face illustration over others. This not only increases time interaction with the card but also includes other potential customers as an indirect result of its application.

A digital mockup of the card. The Holocene logo and typemark was left as a solid colour to give a region for personal information on the reverse. This also allows the card to be interacted with from both sides.

A digital mockup of the card with a super imposed model showing how the card can become interactive for the owner.