Brand name: TerraFlux
Brand Overview: TerraFlux is a sustainable outdoor gear company committed to providing eco-friendly and high-performance products for outdoor enthusiasts. Their mission is to inspire people to explore nature responsibly while minimizing our environmental impact.
Brand Description: TerraFlux stands for innovation, sustainability, and durability.
They aim to merge cutting-edge technology with environmentally friendly materials.
They aim to merge cutting-edge technology with environmentally friendly materials.
Target Audience: Target audience includes eco-conscious adventurers, hikers, and outdoor enthusiasts aged 25-45.
Brand Personality: Modern, adventurous, and environmentally conscious.
Logo Breakdown: Lets breakdown the logo design, Here in the logo design I use a sans-serif font to establish a modern, clean, and adventurous brand vibe. Sans-serif fonts often convey simplicity, strength, and a professional touch. The letter 'A' as a volcano symbol was intentional. Volcanoes, natural forces renowned for their power and endurance, symbolize durability. They also epitomize adventure and exploration due to their awe-inspiring nature. Including a volcano in the logo design aimed to convey excitement and a spirit of exploration."
Colors Palette
Dark Gray and White: I chose both colors as the main ones because they're frequently used. The dark gray signifies strength, sophistication, durability, and professionalism. White evokes a sense of quality and trust.
Teal Color: I chose those color because its evoke a sense of stability, reliability, calmness. This dark shade strikes a balance between professionalism and adventure. It's sophisticated yet adventurous, making it suitable for this brands specially targeting a dynamic audience while maintaining a sense of credibility. Like other natural tones, this color maintains a connection to nature, symbolizing the richness of landscapes and the allure of the outdoors.
And the lighter shade maintaining the contrast and can be use as a background color
Green Color: Dark Green and light shade of green was chosen as accent color and also there is one more reason to chose this color is that they align with the brand identity as brand stand for sustainability and environmentally friendly material. Supportive color for the brand.
