Scriptwriting: TASL
This video was produced using a script written by Matthew Franklin. The creative brief was as follows:
This App Saves Lives (TASL) (Image of TASL app logo) commissioned a 90-second video script to explain their new app feature: the Parent Portal. This innovative tool empowers parents of newly qualified drivers (the target audience) by letting them create customized rewards to incentivize safer driving habits in their teens. The video blends engaging 2D animated motion graphics with screencasts, all delivered with an informative yet upbeat tone.
THE WORK PRESENTED HEREIN IS FOR ILLUSTRATIVE PURPOSES ONLY. MATTHEW FRANKLIN DOES NOT CLAIM OWNERSHIP OF ANY OF THE IDEAS, CONCEPTS, OR CONTENT EXPRESSED IN THIS WORK. THIS WORK IS INTENDED TO DEMONSTRATE MATTHEW'S SKILLS AND ABILITIES IN SCRIPTWRITING.
