This video was produced using a script written by Matthew Franklin. The creative brief was as follows:

Pulsely commissioned a 90-second video script to explain how using their software would result in better business for their clients. The main message is that the software Pulsely has created is credible and uses a data-driven approach to build a successful DEI (diversity, equity, and inclusion) strategy. The video combines 2D animation, 2D motion graphics, and some demo screencasts/screenshots, with an informational and professional tone. The target audiences are DEI directors and HR managers.