This video was produced using a script written by Matthew Franklin. The creative brief was as follows:

Medaflex commissioned a 120-second video script to introduce the company and its objective. The video highlights the newly-available accessibility of patients' complete medical histories, enabling easy information sharing with healthcare providers, eliminating the need for costly (and potentially unnecessary) tests, and ultimately enhancing the efficiency and effectiveness of medical care and its outcomes. The video employs a blend of 2D motion graphics and 2D animation, striking a balance between professionalism and empathy. The video is targeted at both patients and healthcare professionals.