The following project contains logo design, poster design and Billboard design. I have used a mix of photography and illustration for the visuals.

The name of my campaign is BRAKE! for safety. Other than its literal meaning of pulling a car brake. It is a message daring people to break out of their habits of drinking and driving or texting and driving. To pull a brake on all those habits. Asking people to bring a change for their sake and the sake of others.

The theme of the campaign is bold, impactful and thought provoking. Motivating people and warning people by using the word BRAKE both as literal and as a pun.