Background & Introduction:
Brand Name: Elegante
Industry: Jewelry & Accessories
Product/Service: Gold Jewelry
Objective:
To position Elegante as a top-tier brand in the realm of gold jewelry, seamlessly blending the opulence of the material with the contemporary preferences of its discerning clientele.
Target Audience:
Primary Audience: Stylish women aged 25-45, with a desire for premium, elegant gold jewelry pieces that complement their fashion.
Secondary Audience: Gift-givers looking for precious and noteworthy presents for important celebrations.
Brand Image & Personality:
Elegant: The designs must exude sophistication, reflecting the inherent elegance of gold as a material.
Modern: While gold stands as a classic and timeless material, Elegante's designs are tailored to embrace contemporary fashion trends.
Trustworthy: The designs should inspire confidence, assuring potential customers of the genuineness of the gold and the quality of craftsmanship.
