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Aldea Kids Pre-Loved Kids' Items
Brand Identity, Packaging
Madrid / Spain - 2022
At Aldea Kids, they truly believe that every pre-loved children's item deserves a second shot at bringing joy. They're not about disposable consumerism; instead, they're all about celebrating the stories and memories wrapped up in each item. By giving these treasures a new home, Aldea Kids is making sure nothing goes to waste, ensuring that every piece finds its perfect place in the world.
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The monogram should be something that over time becomes recognizable. The word "aldea" means community, and we wanted to represent that with the icon — it's the portrayal of a teepee symbolizing shelter and community. The heart at the center symbolizes items pre-loved by other children, whose time for enjoyment has come to an end, and now it's a moment for another child to create more stories and memories with them.
![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d193a4184604711.65675bb897e7a.png)
We crafted custom illustrations to infuse life and tenderness into the brand. The colors and stroke style evoke the artistry of young children, creating a friendly, endearing, and sweet brand aesthetic.
![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60b713184604711.656764ecb3899.png)
![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41d155184604711.656764ecb46fa.png)
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![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60e199184604711.65675bb89576d.png)
![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1300b184604711.656762ac682d6.jpg)
![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1c757184604711.65675c403fc6d.png)
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![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c55a05184604711.65675bb897063.png)
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![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d73a0e184604711.65675bb89623e.jpg)
![kids branding kids toys kids kids illustration madrid spain barcelona kids design kids brand reused](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d5c26184604711.65675bb893f92.jpg)