Wellbeing week June 2023
promo campaign for Secret Escapes
Role: Marketing graphic designer.
Project goal: Design concept for promo campaign and execution of all visual assets.
Territories: for 7 countries - United Kingdom, Germany, Austria, Switzerland, Italy Sweden and Netherlands.
Task:
- to come up with a style and aesthetic.
- to create a Wellbeing Week logo in different languages for different territories.
- to find or create the best outstanding image.
- to perform all the banners (about 100 assets).
- to manage all the activities after, as a goalkeeper of the project.
- to sale the biggest part of the hotel offers throughout the main Secret Escapes website.
- to attract the consumers attention, impress the clients to action, engage the audience, make great exposure and sale as much as possible hotels offers!
Location: Main home page of Secret Escapes website
United Kingdom:
Germany, Austria, Switzerland:
Italy:
Sweden:
Netherlands:
Location: Email newsletter
United Kingdom:
Germany, Austria, Switzerland:
Location: Incremental email newsletter - Giveaway Win £500
United Kingdom:
Germany, Austria, Switzerland:
Location: Onside (on SE website) and outside (paid marketing)
United Kingdom
Banners: Retargeting Banners
Banners: Giveaway "Win £500" banners
Germany, Austria, Switzerland:
Banners: Retargeting Banners
Banners: Giveaway "Win 500" banners
Banners: Collection tile for all territories
Summary: About 100 banners were made for this 2023 campaign for the different territories - United Kingdom, Germany/Austria/Switzerland, Sweden, Netherlands and Italy.
Tool: The main application for creation of the all assets was Figma, Adobe Illustrator, Adobe Photoshop
Different platforms:
- Main page of Secret Escapes website
- Email & Newsletters
- Paid Marketing advertising
- Social Media
Outcome:
The outcome was higher that business target for this promo campaign.
Thanks for your attention!
I'm appreciate that.
Arkadiy Kolomeytsev
Designer
https://dalicam.com/
